about

Personal

founded in early 90’s


by Mark McCormack

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from

Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia,

looked up one of the more obscure Latin words, consectetur, Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum”Lorem ipsum dolor sit amet..”

Photographer, Graphic Designer

ANGELINA VASNETZOVA ART

Art Director, Designer

PETER IVANOV Art

Founder, CEO

PAVEL HABARA Art

Services we offer

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As an industry pioneer, Personal continues to challenge the status quo with its clients, and broaden opportunities for all of its talent.

BRAND SERVICES /

storm Management offers a range of Brand Services to its Talent from across its three divisions. Our focus is to allow the individual to augment the scope of their activities and to maximise their brand value.

Licensing /

Licensing has become an increasingly important and lucrative avenue for our major talent to capitalise on their brand value. Strategic partnerships with appropriate brands serve to enhance the reputation and broaden the appeal of the individual as they bring their own style and sensibility to collaborations.

PUBLISHING /

Over the years Storm has managed literary contracts for talent in a variety of categories including photography, cookery, health & nutrition & children’s fiction. In addition to the the book agreements, we oversee the promotion of the book and the launch PR in tandem with the Publishers.

PR /

We believe that keeping PR in-house allows us to develop tailored communication strategies for each person and their projects in order to achieve maximum awareness and “cut-through”.

Contact us

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E:

hello@beautheme.com